Faculty of Economics and Business

Fakultas Ekonomi dan Bisnis

S1 Bisnis Digital

Welcoming Words from Head of the Program

“Our curriculum combines digital technology, data analytics, and management business competencies. Thus, graduates of the Digital Business program are expected to fulfill demand from digital industries.”

 

Dr. Mery Citra Sondari, S.E., M.Si.

Head of Digital Business Program, Padjadjaran University

Program Description

The existence of the Digital Business Study Program (Prodi) at the Faculty of Economics and Business of Universitas Padjadjaran (UNPAD) is a response to global requirements related to the challenges of the 4th industrial revolution. Digital Business undergraduate program focuses on learning about business by utilizing digital technology. This Program’s aims to create graduates who can play a leading role in the era of digital business. Throughout your study, you will experience the learning journey that have been designed to help you enhance your digital business capabilities. Learning and teaching methods designed in attractive and challenging experience that will include lectures, problem-based learning, case-studies, blended learning, assignments, projects, industry guest lecturer, excursion and examinations. In your final year, you’ll take an internship where you will join in a project to several start-ups and or companies where you are not only required to apply your theoretical knowledge but which will give you the opportunity to boost your practical knowledge.

Graduate Prospect

Upon graduation from this degree, you will be well equipped to join public and private sector organisations. Careers you might choose to pursue include:

  • Marketing Analyst
  • Financial Analyst
  • Data Analyst
  • Business Intelligent Manager
  • Data Scientist
  • Startup Consultant
Curriculum

TitleAcademic Credit
Core Module
Semester 1
Introduction to Management and Business3
Computer Science and Programming Algorithms3
Introduction to Economics
2
Accountinng for Decision Making
3
TPB/MKDU11
Semester 2
Computer Programming 13
Computer Web Development
3
Database System3
Statistic Analysis
3
Design thinking
3
Accounting Information System
3
Entrepreneur and Innovation
3

TitleAcademic Credit
Core Module
Semester 3
Computer Programming 2
3
Business Analytics and Big Data
3
Cyber Security
3
Agile method
3
Decision Making & Problem Solving

3
Consumer Behaviour Analysis
3
Statistic Analysis 2
3
Semester 4
Managing Digital Organization
3
Web and Mobile Technology
3
UI/UX
3
Digital Marketing
3
Strategic Management
3
Business intelligence
3
Business Valuation
3

TitleAcademic Credit
Semester 5
Social media management
3
Cross-Cultural Management

3
Customers Relation Management
3
Pitching and Negotiation
3
Product Development
3
Fintech Industry
3
KKN*3
Elective Courses
Semester 6
E-Government
3
IoT for Business
3
Business process management
2
YPP (Young Professional Programme) for Researcher
3
Capital Fundraising
3
Cloud system
3
Machine Learning & AI
3
Supply Chain Management 2
E-Commerce
2
KKN*3
Exchange Program**

TitleAcademic Credit
Core Module
Semester 7
Internship
13
KKN*
3
Semester 8
KKN*3
Skripsi6

Admissions
IMG_0787-min

SNMPTN

sbm-min

SBMPTN

snm-min

SMUP

Contact

Alpha Building 1st Floor, Faculty of Economics and Business Universitas Padjadjaran Jl. Raya Bandung Sumedang Km 21, Jatinangor, Sumedang City, West Java

+62 22 250 9055 / +62 22 2511426

bisdi.feb@unpad.ac.id

kaprodi.bisdi.feb@unpad.ac.id

Accreditation

B (BAN-PT)