Faculty of Economics and Business

Faculty of Economics and Business

Bachelor of Management

Welcoming Words from Head of the Program

“Welcome to the Management Program. This program will encourage students to improve their skills according to the intended study program”


Dr. Wa Ode Zusnita Muizu, S.E., M.Si.

Head of Management Program, Padjadjaran University

Program Description

Management is a process to achieve goals, which includes planning, organizing, directing, and controlling. Therefore management is used in all organizations to achieve its goals, both profit organizations (companies/business organizations) and non-profit organizations (government, social institutions, community organizations); in all sectors: banking, manufacturing, mining, trade, health, tourism, etc.; which are small, medium or large. Because it is very universal, many people feel the need to study management

In the Management study program, Faculty of Economics and Business (FEB) Unpad, various courses will be studied that will develop students (students) to:

  • Able to plan, organize, arrange staff, lead and direct others, and exercise control in managing a business and non-business organization.
  • Able to carry out the tasks of functional managers (Marketing, Operations, HR, Finance) and entrepreneurship in a business and non-business organization.
  • Able to solve operational and managerial problems, choose the best solution, develop decision recommendations, and action plans by utilizing information and communication technology.
  • Able to compile a business plan (business plan).
  • Able to collect and process data and analyze relevant information in the research process.
  • Able to understand theories, concepts, methods, and analytical tools related to managerial skills in the fields of Marketing, HR, Operations, and Finance.

In addition to academic development through lectures, FEB Unpad also seeks to develop the soft skills of students by developing The Champion Program to educate and develop students’ thinking skills so that they can compete in various competitions, both at national and international levels. Another thing that the Unpad FEB Management study program does in order to improve graduate achievement is to include Achievement and Internship courses as one of the mandatory courses for new students.
After graduating from the Management study program FEB Unpad, the degree that will be obtained for graduates is a Bachelor of Economics (SE.).

Graduate Prospect
  • First-level managers in Marketing, Operations, HR, and Finance, working in various government and private institutions, and various sectors: banking, manufacturing, agribusiness, mining, trade, insurance, etc.
  • Analysts and consultants in government and non-government management consulting and research institutions.
  • Independent young entrepreneur
  • Intern lecturers/assistants at universities and/or trainers at training institutions



First Semester 
Literasi Teknologi Komputer / Computer Technology Literacy2 Credits
Manajemen / Management3 Credits
Bisnis / Business3 Credits
Perencanaan Karir dan Peraihan Prestasi / Career Planning and Achievement2 Credits
Agama / Religion2 Credits
Pendidikan Pancasila / Pancasila1 Credits
Pendidikan Kewarganegaraan / Civics1 Credits
Bahasa Indonesia / Indonesian Language2 Credits
Bahasa Inggris / English0 Credits
Olah Kreativitas dan Kewirausahaan (OKK) / Creativity and Entrepreneurship3 Credits
Pengantar Ilmu Ekonomi Mikro / Introduction to Microeconomics3 Credits
Total22 Credits

Second Semester 
Pengantar Akuntansi / Accounting3 Credits
Pengantar Ilmu Ekonomi Makro / Introduction to Macroeconomics3 Credits
Perilaku Keorganisasian / Organizational Behavior2 Credits
Sistem Informasi Bisnis / Business Information System2 Credits
Aplikasi Sistem Informasi Bisnis / Business Information System Application2 Credits
Keterampilan Manajerial / Managerial Skills2 Credits
Manajemen Event / Event Management2 Credits
Kepemimpinan / Leadership2 Credits
Hukum dan Etika Bisnis / Law and Business Ethics2 Credits
Analisis dan Penyajian Data Bisnis / Business Data Analysis and Presentastion2 Credits
Komunikasi Bisnis / Business Communication2 Credits
Total24 Credits

Third Semester 
Manajemen Sumber Daya Manusia / Human Resource Management4 Credits
Aplikasi Manajemen Sumber Daya Manusia / Human Resource Management Application2 Credits
Manajemen Operasi / Operation Management4 Credits
Aplikasi Manajemen Operasi / Operation Management Application2 Credits
Manajemen Pemasaran / Marketing Management4 Credits
Aplikasi Manajemen Pemasaran / Marketing Management Application2 Credits
Manajemen Keuangan / Finance Management4 Credits
Aplikasi Manajemen Keuangan / Finance Management Application2 Credits
Total24 Credits

Fourth Semester 
Akuntansi untuk Pengambilan Keputusan Manajemen / Accounting for Decision Making Management4 Credits
Aplikasi Akuntansi untuk Pengambilan Keputusan Manajemen / Accounting for Decision Making Management Aplication2 Credits
Perencanaan dan Strategi Pemasaran / Planning and Marketing Strategy3 Credits
Aplikasi Pemasaran Digital / Digital Marketing Application2 Credits
Kewirausahaan dan Perumusan Ide Bisnis / Entrepreneurship and Business Ideation2 Credits
Pameran Proposal Kreativitas Kewirausahaan Mahasiswa / Student Entrepreneurship Creativity Proposal Exhibition1 Credits
Manajemen Koperasi dan UMKM / Cooperation Management and SME3 Credits
Teknik Pengambilan Keputusan Manajerial Managerial Decision Making Technique4 Credits
Aplikasi Pengambilan Keputusan Manajerial / Managerial Decision Making Technique Application2 Credits
Total23 Credits

Fifth Semester 
Studi Kelayakan Bisnis dan Pendirian Usaha Baru / Feasibility Studies and New Business Establishment3 Credits
Manajemen Stratejik / Strategic Management3 Credits
Mata Kuliah Konsentrasi / Major Subject6 Credits
Metodologi Penelitian Manajemen dan Bisnis / Research Methods4 Credits
Manajemen Kualitas / Quality Management3 Credits
Total19 Credits

Sixth Semester 
Seminar Konsentrasi / Major Seminar3 Credits
Manajemen Proyek / Project Management3 Credits
Mata Kuliah Pilihan Bebas / Major Subject3 Credits
Mata Kuliah Pilihan Bebas / Major Subject3 Credits
Mata Kuliah Pilihan Bebas / Major Subject3 Credits
Studi Kasus Manajemen Stratejik / Strategic Management Case Study3 Credits
KKN / Community Service Program3 Credits
Total21 Credits

Seventh Semester 
Magang Profesional / Internship6 Credits
SUP / Research Proposal Defense2 Credits
Skripsi / Undergraduate Thesis4 Credits
Total12 Credits








Alpha Building 1st Floor, Faculty of Economics and Business Universitas Padjadjaran Jl. Raya Bandung Sumedang Km 21, Jatinangor, Sumedang City, West Java

+62 22 250 9055